New York Customer Evening Facebook Promotion

This was a welcome page that I designed for the Tour America facebook page. I went for an asymmetric layout for the text. This was part of a series of promotional materials that I mad for this specific campaign. I also designed the facebook profile picture below and an ebulletin that I have already posted.

I was only in Tour America a week or two when I designed these pieces.  much prefer the welcome page to the ebulletin I designed for this, which I already posted. Mostly because this is simpler with less information to communicate.

NCL Newspaper Advert

This was a newspaper advertisement that I made for Cruise Holidays during my time interning at Tour America. I did do another print ad for Cruise Holidays but I pretty much hate it so I haven’t decided whether to put it up yet. I know everything I post is not all amazing or anything, but that one I particularly hate. This one however, I particularly love!

It’s based on the other designs from the same offer that the travel agent was pushing that week and I was just proud of the design itself. More about that here if you’re interested!

NCL Sale Ebulletin

This was an ebulletin I designed for a sale that Cruise Holidays had on in conjunction with Norwegian Cruise Line. It’s one of my favourites that I made. I also designed a number of other materials of the same theme for the promotion itself besides this ebulletin. You can read more about the designs here.

South Africa Banners

 

 

 

 

 

 

These are some more web banners (200×250) that I did for Tour Africa. I kept to the same theme as I had before because I felt like the style worked well and fit in nicely with the Tour Africa website. I really like the one on the left because of the sunset in the image. Click here to see my previous post on Tour Africa web banners.

These web banners were originally 728×90 pixels hence the pixelation above, just click on the image to see it at its original size. The differences in the browns I chose for the text may not look well side by side, but when the stand alone, they compliment the tones in the images beside the text.

Costa Cruise Offer

This was a window poster I made for a Costa offer for Cruise Holidays. I started to develop a illustrated style when creating these posters as they were usually only in the window for a short amount of time and there wasn’t too many guidelines to follow. I would choose a different patterned background for each one, a graphic illustration that referenced the sea and I would try to house the information within a different style of boundary each time. If you have seen any of my previous Cruise Holidays posters you will see that there is a common thread.

I also designed a large web banner for the website homepage.

Rainbow Sale!

These are some of the promotional materials I made for the Norwegian Cruise Line 3 Day Sale for Cruise Holidays. I made one web banner and two window posters. There was also a print advert for a Sunday newspaper based on this design after the sale had ended.

I wanted to veer away from using the primary colours that are so often used in sale advertisements. Instead I went for really bright rainbow colours to catch eyes. This was partly inspired by the style of graphics on the side of these cruise ships. I never knew they were so highly decorated on the outside. It’s like somebody got West Coast Customs at them. Squint and you’ll Xhibit hangin’ off the side of the boat there.

I made the ray graphic in the background, I got the tag vectors off Shutterstock but I changed all the colours. I also added the tag strings to them myself and made the little rail that they hang from. I went for the tag image because it reminds people of price tags but also luggage tags. So you have your bargain and your holiday reflected in the design.

I do love the names of cruise ships. They always sound so swish and extravagant.

I Reeeeally Want To Go On Holidays Now

Nothing like going through work you did for a travel agent while it’s lashing rain outside to make you want to go away… *sigh*

African Skyscrapers

 

 

 

 

 

 

 

 

 

 

 

 

 

These are some skyscraper web banners (120x600px) I did for Tour Africa, a sister site to Tour America. I wanted to liven up the banners because typically it would be a picture of an animal like a giraffe, elephant, lion or orangutan in the banners because people associate Africa with safaris and exotic animals. These images are easy enough to come by on stock photo websites but I didn’t want to chose all animal based images.

So I trawled Shutterstock for some brighter images that would catch peoples eye. They were harder to find but I wanted show another side of Africa. I don’t think people would immediately assume that the banner on the far right in particular is an African scene. People tend to think of earthy tones, desert landscapes and or savanna plains when they think of Africa. So the blue and green makes it stand out a bit more.

I think the style of the banners was in keeping with Tour Africa’s look but with more vibrancy. I got some tribal vector borders and changed the colours to suit the images. I also used free font, African, in the banners to compliment the subject. Very Lion King altogether I reckon!

Unfortunately, Tour Africa doesn’t exist anymore, so the screen grab above is the best I can do to show how it looked.

Tour Liberia

This was a welcome page I designed for the TV3 facebook page during my time at Tour America. It’s the image that you see on a company’s facebook page before you’ve clicked “like”. As Tour America promoted themselves with TV3, I had designed several pieces for this particular September in New York campaign. These included welcome pages, profile pictures and web banners for use on the TV3 website, the TV3 facebook page, the Tour America website and the Tour America facebook page.

I was content with the end result until I noticed the striking resemblance my little American flag detail had to the Liberian flag. Which then made me pretty damn happy with the end result to be honest. Like my own unintentional little easter egg! Who’s that up on their flags and geography anyway?

But it just goes to show you how heavily we associate certain colours, patterns or emblems with different countries. I don’t think it really affected the design in any way. Sure America kinda has the patent on star(s) and stripes at this point. If anything they should do the Liberians for plagiarism! Imagine the royalties? Sweet!

Anyhoo…then we have a web banner below that I designed for the same campaign. It was a bit tricky trying fit everything into a tighter space while maintaining legibility and using the same style but it came together in the end.

Splendid Cruising

First blog post – gahhh! Nothing like talking about your work for all to see to make you feel like a weirdo…

So this was a project I completed during my time at Tour America, a travel agency in Dublin. I created two posters and a web banner for their sister organisation Cruise Holidays advertising offers with MSC on the Splendida and Fantasia cruise ships. I tried to be more creative when designing for Cruise Holidays as there wasn’t usually as many restrictions. So here I have my nautically themed designs in a typically bright style.