This was the first print advert that I made at Tour America, and also EVER. It appeared in the Sunday World sometime in October last year. It was definitely a challenge trying to get all that text to fit into a limited amount of space. Especially when some columns had more text than others even though they had to fit into the same dimensions. Fort Lauderdale & Cruise is not the easiest title to wedge into such a teeny space!
A lot of work went into preparing the ad because even though you get given the dimensions and the number of offers, you have to make do with placeholder text until late in the week. I think they do this because prices change all the time and obviously the best deals make the paper. But it means you’re doing a lot of guesswork initially and rejigging afterwards.
I was happy with the end result. Although the marketing team had a few changes to make in regards to colours and images. I would like to point out that I did not willfully use stroked text on the prices. I feel very meh about the stroked text altogether.
It's All Bright 